Video Game Performers Secure AI Consent Rules in New SAG-AFTRA Deal

Key Points

1. 95.04% of SAG-AFTRA members approved the 2025 Interactive Media Agreement, which includes a 15.17% immediate pay bump and three annual 3% increases.

2. The agreement introduces consent and disclosure requirements for AI digital replicas during a strike.

3. SAG-AFTRA announced a strike starting July 26, 2024, over AI protections in the video game industry, affecting approximately 160,000 members.

4. Health and retirement contribution rates will increase from 16.5% to 17% initially, then to 17.5% by October 2026.

5. The strike follows tensions over AI-generated content, including an incident where an AI-generated Darth Vader in Fortnite used offensive language.