Video Game Performers Secure AI Consent Rules in New SAG-AFTRA Deal
2025-07-10 11:04:15

Main Idea
SAG-AFTRA members ratified the 2025 Interactive Media Agreement, securing pay increases and AI protections, while also announcing a strike over AI concerns in the video game industry.
Key Points
1. 95.04% of SAG-AFTRA members approved the 2025 Interactive Media Agreement, which includes a 15.17% immediate pay bump and three annual 3% increases.
2. The agreement introduces consent and disclosure requirements for AI digital replicas during a strike.
3. SAG-AFTRA announced a strike starting July 26, 2024, over AI protections in the video game industry, affecting approximately 160,000 members.
4. Health and retirement contribution rates will increase from 16.5% to 17% initially, then to 17.5% by October 2026.
5. The strike follows tensions over AI-generated content, including an incident where an AI-generated Darth Vader in Fortnite used offensive language.
Description
Studios agree to "strike suspension language" preventing AI scabs and substantial pay increases through 2027.
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