Netflix Taps AI for Budget-Friendly Visuals Without Replacing Artists
2025-07-18 14:58:15
Main Idea
Netflix utilized AI to create budget-friendly visual effects for a show or movie, marking its first use of AI-generated footage in a finished production, while maintaining profitability with increased revenue and profits.
Key Points
1. Netflix co-CEO Ted Sarandos stated that AI was used to complete visual effects sequences more quickly and at a lower cost than traditional methods.
2. This marks the first time Netflix has included AI-generated footage in a finished show or movie.
3. Generative AI tools could make visual effects more accessible to productions with smaller budgets.
4. Netflix reported $11 billion in revenue and a rise in profits from $2.1 billion to $3.1 billion in the quarter.
5. The Velvet Sundown, an AI-created band, gained attention on Spotify, highlighting the growing role of AI in creative industries.
Description
Netflix has confirmed that it used generative artificial intelligence (AI) to create visual effects in one of its original series , according to a July 18 report by the BBC .
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