Google’s AI Mode Changes the Search Game in the UK
Main Idea
Google's AI Mode changes how search results are displayed in the UK, providing a single written answer based on the query, which has raised concerns among businesses about potential reductions in website traffic and ad revenue.
Key Points
1. Google introduced 'AI Mode' in the UK, which provides a single written answer to search queries instead of traditional search results.
2. Businesses are concerned that AI summaries may reduce website traffic and ad revenue.
3. Google has not yet determined how advertising will function within the new AI Mode format.
4. The change was announced in a July 28 press release, highlighting Google's shift in search result presentation.
Description
Google has introduced a new feature in the United Kingdom that changes the way search results are shown , according to a July 28 press release .
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