5 of the Weirdest Bitcoin, Dogecoin and Ethereum Treasury Pivots
2025-07-13 14:12:14

Main Idea
Several publicly traded companies are adopting cryptocurrency treasuries, with firms like DDC Enterprise, Dogecoin Cash Inc., Metaplanet, Semler Scientific, and SharpLink Gaming making significant investments in Bitcoin, Dogecoin, and Ethereum.
Key Points
1. DDC Enterprise Limited secured $528 million to boost its Bitcoin treasury, aiming to buy 5,000 BTC over three years and rebranding to reflect its crypto focus.
2. Dogecoin Cash Inc. launched a subsidiary to maintain a Dogecoin (DOGE) treasury, holding 2,020,000,000 DOG as of June 13.
3. Metaplanet and Semler Scientific accelerated Bitcoin purchases, with Metaplanet holding 15,555 BTC worth $1.84 billion and Semler holding 4,636 BTC worth over $500 million.
4. SharpLink Gaming bought $30 million in Ethereum from the Ethereum Foundation, now holding $644 million worth of ETH, coinciding with a 71% stock price rise.
5. Experts warn that many new 'treasury companies' may be gimmicks and likely to fail, despite the growing trend of firms embracing crypto treasuries.
Description
From noodle giants to love hotel operators and cannabis sellers, these five publicly traded companies made unexpected bets on Bitcoin and other cryptocurrencies.
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