TYB has successfully obtained $11 million in Series A funding to advance the development of its blockchain-powered loyalty programs.
The funding round was co-led by Offline Ventures and Strobe Ventures, with significant participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures.
TYB’s core platform leverages blockchain technology to create gamified challenges and secure digital loyalty profiles. This approach aims to foster more dynamic and transparent relationships between consumers and brands.
Key technological advantages provided by blockchain highlighted include users achieving true ownership of loyalty assets, enhanced interoperability between programs, and improved security and transparency mechanisms.
Proceeds from the fundraising will be directed towards expanding TYB’s engineering and product development teams, bringing new brand partners onto the platform, and further strengthening its underlying blockchain infrastructure.
This investment signifies growing institutional confidence in the potential of blockchain technology to fundamentally reshape traditional consumer loyalty schemes.