Trump Media & Technology Group has invested $2 billion — approximately two-thirds of its $3 billion liquid asset portfolio — into Bitcoin and Bitcoin-related securities.
The move forms a cornerstone of the company’s treasury diversification strategy to gain exposure to digital asset markets. CEO Devin Nunes cited alignment with crypto-focused initiatives, including ventures involving President Trump’s sons and brand-linked digital assets such as memecoins and NFTs.
Despite the aggressive crypto allocation, Trump Media reported a net loss of $400 million in 2024. Its stock currently trades at $19.78 following a recent 6% daily gain but remains down 43% year-to-date amid volatility. Regulatory tailwinds emerge as supportive factors, with evolving stablecoin rules and crypto-friendly regulators holding key positions within U.S. financial oversight bodies.