Bakkt strategic shift

Bakkt Sells Loyalty Unit for $11M to Focus on Crypto Infrastructure and Stablecoin Payments

by Quinn Harper
Crypto News
07-29-2025

Bakkt Holdings has agreed to sell its loyalty services business for $11 million as part of a strategic pivot toward becoming a pure-play cryptocurrency firm. The transaction with buyer Project Labrador Holdco, LLC is anticipated to close this quarter. Proceeds… Read More »Bakkt Sells Loyalty Unit for $11M to Focus on Crypto Infrastructure and Stablecoin Payments

Bakkt Sells Loyalty Business to Prioritize Crypto Ambitions, Plans Share Issuance

by Quinn Harper
Crypto News
07-29-2025

Bakkt has divested its loyalty rewards unit through a strategic sale, pivoting to concentrate exclusively on cryptocurrency services. This operational streamlining marks a deliberate shift toward establishing Bakkt as a pure-play digital asset company. The company simultaneously announced plans to… Read More »Bakkt Sells Loyalty Business to Prioritize Crypto Ambitions, Plans Share Issuance