Financial firm Strategy has launched a $2 billion preferred stock offering to significantly expand its Bitcoin holdings. Pricing at $90 per share with an annual dividend yield of 9%, the move highlights the company’s aggressive strategy to increase its exposure to Bitcoin.
Major financial institutions Morgan Stanley and Barclays are acting as underwriters for the offering, signaling strong market confidence in Strategy’s business model focused on Bitcoin treasury growth. This confidence is reflected in Strategy’s recent stock performance; its common shares have surged 37% year-to-date and soared over 146% in the past 12 months, significantly outpacing the S&P 500.
Strategy’s expansion occurs amid a broader trend of public firms holding Bitcoin in corporate treasuries. Collectively, the top 100 such companies hold over 917,000 BTC. Strategy itself ranks among the significant holders.
The trend of growing institutional adoption is further underscored by both new entrants, like Quantum Solutions, and established players, such as MARA Holdings, actively increasing their Bitcoin reserves.