Spanish coffee retailer Vanadi Coffee has significantly increased its Bitcoin treasury reserves to a total of 76 BTC, solidifying its commitment to cryptocurrency as a corporate asset despite reported financial losses exceeding 3.3 million euros in 2024. This strategic move highlights an increasingly visible crypto treasury approach within Spain’s traditional business sector.
Vanadi acquired its Bitcoin reserves at an approximate purchase price of $119,425 per BTC. The current market price of Bitcoin, hovering near $118,616, values Vanadi’s crypto holdings at over $9 million, showcasing the direct impact of price volatility on corporate treasury valuations.
Notably, Vanadi holds the distinction of being Spain’s first publicly listed company to adopt Bitcoin as a reserve asset on its balance sheet. This strategy, involving the reallocation of corporate funds towards Bitcoin acquisitions timed with market conditions, has been met with investor enthusiasm; the company’s stock price has surged by 242%.
Vanadi Coffee’s decision to accumulate Bitcoin persists despite financial losses, emphasizing a long-term strategic view rather than short-term financial performance. It demonstrates proactive treasury management tactics focused on alternative assets.
This approach exemplifies a broader emerging trend where traditional businesses are actively integrating cryptocurrencies like Bitcoin into their established financial frameworks, seeking new treasury strategies beyond conventional holdings.