SoFi Technologies has unveiled plans to reintroduce Bitcoin and Ethereum trading alongside new stablecoin, staking, and lending services, marking its reentry into the cryptocurrency sector after a temporary withdrawal in 2023.
The strategic move follows significant progress in U.S. cryptocurrency regulations, including an interpretive letter from the Office of the Comptroller of the Currency (OCC) that affirms the legitimacy of crypto services within traditional banking compliance frameworks.
CEO Anthony Noto emphasized that the expanded offerings reflect SoFi’s vision of fully integrating cryptocurrency and blockchain innovations across its financial product ecosystem. Noto stated this holistic approach aims to enhance value and accessibility for customers seeking digital asset solutions.
Market response to the announcement proved favorable, with SoFi’s shares experiencing a noticeable uptick as investors signaled confidence in the revamped crypto strategy.
This development builds upon SoFi’s initial regulatory milestone achieved in 2019, when it became one of the first fintech firms to secure New York’s BitLicense for cryptocurrency operations.