Rapper Snoop Dogg has generated approximately $12 million in sales from a non-fungible token (NFT) collection launched on The Open Network (TON) blockchain. The collection, consisting of roughly 996,000 NFTs, sold out within just 30 minutes of release.
A key feature driving interest is the integration with Telegram Gifts. Purchasers can display their acquired NFTs directly on their Telegram profiles or convert them into Stars, the messaging platform’s in-app currency, adding a layer of practical utility beyond simple collectibility.
This successful launch stands in stark contrast to recent trends in the broader NFT market. Over the preceding 30 days, the market experienced a significant downturn, with sales volume dropping by 41% and transaction counts declining by 55%.
Snoop Dogg is a veteran figure in the NFT space, having launched projects like the Snoop Dogg Passport Series and the Doggies NFT collection in collaboration with The Sandbox metaverse starting back in 2021.
The rapid sell-out and substantial revenue generated by this TON-based collection suggest a potential resurgence in NFT interest, potentially fueled by innovative utility features and the enduring influence of major celebrities within the crypto ecosystem.