Nikita Bier, creator of the polling app TBH, has been appointed Head of Product at the social platform X, fueling industry anticipation about potential cryptocurrency payment integrations and blockchain technology expansion. Bier’s role signals X’s strategic direction toward blending social networking with financial services as part of its evolution into an ‘everything app’.
X intends to utilize Grok, its proprietary AI chatbot, to advance user engagement and financial capabilities, with crypto payment functionalities among the anticipated enhancements. This aligns with recent regulatory progress: X has secured approvals across multiple U.S. states for its native currency infrastructure, X Money.
Despite CEO Elon Musk’s public endorsement of Dogecoin, X has not confirmed whether the meme cryptocurrency will play a role in its financial ecosystem. Bier is expected to drive synergy between AI and crypto features to deliver personalized user experiences, though specific implementation strategies remain undisclosed at this stage.