Turkish Ride-Hailing Giant Marti Announces Crypto Treasury Strategy, Allocates 20% to BTC

2025-07-30 07:55:39

Main Idea

Turkish ride-hailing firm Marti Technologies has allocated 20% of its cash reserves to cryptocurrency and plans to increase crypto holdings to 50%, reflecting a broader trend of companies investing in crypto.

Key Points

1. Marti Technologies, based in Istanbul, announced a crypto treasury strategy, allocating 20% of its cash to cryptocurrency with plans to increase to 50%.

2. The company will custody its crypto holdings through a regulated, institutional-grade service.

3. Since June, 98 companies have announced plans to raise over $43 billion to buy Bitcoin and other cryptocurrencies, according to Architect Partners.

4. MicroStrategy (now Strategy) is the top corporate holder of Bitcoin, with 628,791 BTC, and recently closed the largest US IPO of 2025.

5. Turkey has seen significant crypto adoption, with over half of its population holding crypto, but recently implemented stricter regulations for crypto exchanges and investors.

Description

Marti Technologies, an Istanbul-based ride-hailing firm, announced that 20% of its cash reserves are allocated to Bitcoin . As a part of its new crypto treasury strategy, the app plans to increase crypto holdings to 50%. Marti is also considering accumulating other digital assets, including Ethereum and Solana , the company said Tuesday . The company plans to purchase these crypto assets as potential long-term stores of value and as a hedge against systemic financial risks. The cryptos will be c...

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