Strategy Makes It Official—Legal Name Switch Hints at Bigger Moves
Main Idea
Strategy Inc. has officially changed its legal name, completing a rebranding initiative and maintaining its corporate structure while continuing to offer digital asset exposure and AI-driven analytics software.
Key Points
1. Strategy Inc. announced its legal name change, effective Aug. 11, 2025, completing a rebranding initiative first unveiled on Feb. 5, 2025.
2. The company confirmed that its corporate structure and CUSIP remain unchanged despite the name change.
3. Strategy Inc. provides exposure to digital assets through equity and fixed-income securities.
4. The company also offers advanced AI-driven enterprise analytics software as part of its 'Intelligence Everywhere' vision.
Description
Strategy Inc. (Nasdaq: MSTR/STRK/STRF/STRD/STRC) announced on Aug. 14 that it has officially changed its legal name from Microstrategy Inc. to Strategy Inc., effective Aug. 11, 2025. This formal transition completes the rebranding initiative first unveiled on Feb. 5, 2025, and solidifies the company’s identity as the world’s first and largest bitcoin treasury enterprise. Despite the
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