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South Korea’s Lotte Group Brings 1M Vouchers to Blockchain with Aptos Integration

2025-07-30 14:59:43

South Korea’s Lotte Group Brings 1M Vouchers to Blockchain with Aptos Integration

Main Idea

South Korea's Lotte Group subsidiary Daehong Communications has integrated its voucher service, Giftiel, with the Aptos blockchain to enhance transparency and scalability, aiming to build a broader 'money movement' ecosystem.

Key Points

1. Daehong Communications launched a blockchain-powered voucher service, Giftiel, on the Aptos network to improve transparency and real-time tracking of voucher usage and ownership.

2. The Aptos blockchain provides high throughput and low-latency transactions, enabling efficient digital voucher management for businesses and consumers.

3. The 'Money Movement' ecosystem plans to expand beyond vouchers to include loyalty points, mileage, and stablecoins, fostering broader Web3 adoption.

4. Aptos Labs highlighted the tangible business value of this integration, emphasizing its potential to drive blockchain adoption in customer rewards and commerce services.

5. Daehong Communications aims to further develop its ecosystem with additional Web3 solutions, leveraging Aptos' infrastructure for scalable and secure transactions.

Description

Lotte Group’s Daehong Communications has integrated its popular mobile voucher platform, Giftiel, with the Aptos blockchain. The integration has already onboarded over 500,000 users and issued 1 million vouchers. This collaboration will expand into loyalty points, stablecoins, and other digital assets. Daehong Communications, a subsidiary of South Korea’s retail giant Lotte Group, has launched a “money movement” ecosystem powered by Aptos, a high-performance blockchain. In the first phase of thi...

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