Snoop Dogg NFT Drop on Telegram Sells Out in 30 Minutes, Nets $12 Million
2025-07-10 08:37:56
Main Idea
Snoop Dogg's latest NFT collection sold out on Telegram in 30 minutes, generating $12 million, showcasing the potential revival of the NFT market through celebrity influence and in-app utility.
Key Points
1. Snoop Dogg's NFT collection sold out in 30 minutes on Telegram, generating $12 million in sales.
2. The drop included 996,000 'Telegram Gifts' powered by the TON blockchain, with minting and a secondary market launch planned in 21 days.
3. The success is attributed to the built-in utility of the NFTs, which can be displayed on Telegram profiles or converted into in-app currency, combined with Snoop Dogg's cultural influence.
4. Despite a 41% drop in NFT sales volume over the past month, the Snoop Dogg collection bucked the trend, indicating strong demand for NFTs with practical use cases.
5. Snoop Dogg has a history of Web3 involvement, including previous NFT projects like the Snoop Dogg Passport Series and collaborations with The Sandbox.
Description
Snoop Dogg’s latest NFT collection sold out on Telegram in just 30 minutes, generating $12M. The drop included nearly one million digital “Telegram Gifts” powered by the TON blockchain. Blockchain minting and a secondary marketplace are set to launch in 21 days, spurring further excitement. An NFT collection inspired by rapper and Web3 enthusiast Snoop Dogg’s signature style sold out in just 30 minutes on Telegram this Wednesday, pulling in an impressive $12 million in sales. The blockbuster lau...
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