Selling Crypto in 2025: What Founders Get Wrong About Go-to-Market
2025-07-16 06:19:30
Main Idea
Crypto founders often misunderstand go-to-market (GTM) strategies, focusing on launches rather than sustainable growth, and need to prioritize product-market fit, targeted media use, and genuine community building.
Key Points
1. Most crypto founders launch without product-market fit (PMF), leading to ineffective GTM strategies and wasted resources.
2. Common GTM mistakes include lack of audience targeting, no follow-through after announcements, and over-reliance on PR without substance.
3. Effective GTM in 2025 involves pre-launch learning, storytelling, and gathering user feedback rather than just generating noise.
4. Community building should focus on genuine engagement rather than superficial Discord server metrics or expensive bots.
5. Targeted media campaigns with credibility (e.g., Bitcoin.com) outperform broad ad packages by leveraging trust, real user reach, and simplicity.
Description
Let’s Be Honest About GTM. Most Crypto Founders Don’t Have a Go-to-Market Problem They have a go-to-market delusion. You’ve built the MVP. The chain’s live. The X thread is polished. And still – nobody cares. Launching isn’t the hard part – surviving the silence after is. Getting attention, building trust, and turning that into active
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