Puff, puff, Pavel Durov? Snoop Dogg launches weed-themed NFT drop on Telegram

Key Points

1. Snoop Dogg's NFT collection sold out in 30 minutes, generating $12 million in sales and featuring 1 million NFTs minted on The Open Network (TON).

2. The collection included digital dogs, vintage cars, swag bags, and other themed symbols, inspired by Snoop Dogg's iconic style.

3. Snoop Dogg debuted a new track titled 'Gifts' alongside the NFT release, continuing his collaborations with digital platforms like The Sandbox and Roobet.

4. The NFTs are part of Telegram Gifts, a feature allowing purchases with Stars, Telegram’s in-app currency, introduced in January 2025 via MyTonWallet.

5. This marks the second high-profile sellout for Telegram Gifts, following limited-edition American-themed items that sold out in 45 seconds on July 4.

6. Despite the success, overall NFT sales volumes have declined sharply, with a 61% drop in Q1 2025 compared to the previous year and a 41% decrease in the past 30 days.