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Puff, puff, Pavel Durov? Snoop Dogg launches weed-themed NFT drop on Telegram

2025-07-10 13:39:03

Puff, puff, Pavel Durov? Snoop Dogg launches weed-themed NFT drop on Telegram

Main Idea

Snoop Dogg's weed-themed NFT collection sold out within 30 minutes on Telegram, generating $12 million in sales, as part of the platform's expanding digital gifting feature.

Key Points

1. Snoop Dogg's NFT collection sold out in 30 minutes, generating $12 million in sales and featuring 1 million NFTs minted on The Open Network (TON).

2. The collection included digital dogs, vintage cars, swag bags, and other themed symbols, inspired by Snoop Dogg's iconic style.

3. Snoop Dogg debuted a new track titled 'Gifts' alongside the NFT release, continuing his collaborations with digital platforms like The Sandbox and Roobet.

4. The NFTs are part of Telegram Gifts, a feature allowing purchases with Stars, Telegram’s in-app currency, introduced in January 2025 via MyTonWallet.

5. This marks the second high-profile sellout for Telegram Gifts, following limited-edition American-themed items that sold out in 45 seconds on July 4.

6. Despite the success, overall NFT sales volumes have declined sharply, with a 61% drop in Q1 2025 compared to the previous year and a 41% decrease in the past 30 days.

Description

Millions of weed-themed NFTs themed around American rap legend Snoop Dogg sold out on Telegram just 30 minutes after launch. According to Telegram CEO Pavel Durov, the collection generated $12 million in sales and included roughly 1 million NFTs minted on The Open Network (TON) blockchain. Durov shared the news on X, calling the launch a resounding success and noting that demand had overwhelmed expectations. The NFT drop, described as being “inspired by Snoop’s iconic style,” featured a range of...

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