Pro-Crypto UFC Inks $7.7 Billion Deal With Paramount
Main Idea
The UFC has signed a $7.7 billion deal with Paramount for exclusive rights to air live UFC events, transitioning from a pay-per-view model to a subscription-style streaming platform.
Key Points
1. The UFC and Paramount signed a $7.7 billion deal for exclusive rights to air live UFC events, starting next year.
2. The deal marks a shift from pay-per-view to a subscription-style streaming platform, with select events also airing on CBS.
3. UFC CEO Dana White stated that this deal positions UFC among the biggest sports in the world and provides broader access to UFC content for fans in the U.S.
4. The UFC, acquired by Endeavor in 2016 and merged with WWE in 2023, has a history of significant media rights deals, including agreements with Fox and ESPN.
5. The crypto industry has been a sponsor of UFC events since a 2018 deal with Litecoin, and firms in the ecosystem are likely to monitor this new development closely.
Description
The mammoth deal effectively renders the pay-per-view (PPV) model in MMA obsolete, as all events will be made available on Paramount+ starting in 2026. UFC Lands $7.7 Billion Paramount Deal Back in 2018, the Ultimate Fighting Championship (UFC) and litecoin, one of the oldest cryptocurrencies, made headlines around the world with a sponsorship deal. But
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