Prime Day’s Astonishing E-commerce Sales Surge: How Generative AI Traffic Reshaped Online Shopping

Key Points

1. Generative AI traffic to U.S. retail sites increased by 3,300% year-over-year during Prime Day, driven by tools like intelligent chatbots and AI-integrated browsers.

2. U.S. retailers generated $24.1 billion in online sales during Prime Day, a 30.3% year-over-year increase, surpassing even Black Friday 2024's $10.8 billion.

3. Amazon accounted for 28.5% of U.S. e-commerce sales during Prime Day, a 5.6% year-over-year rise, while influencers drove 19.9% of online retail sales, up 15% from the previous year.

4. Prime Day's expansion to four days initially saw a 35% year-over-year sales dip in the first two days, followed by a 165% surge, indicating dynamic consumer buying behavior.

5. The event stimulated spending across various product categories, reinforcing its role as a catalyst for the broader e-commerce ecosystem.