NFT Sales Hit $574 Million in July, Second-Highest Monthly Total of 2025

Key Points

1. NFT sales in July 2025 reached $574 million, a 47.6% increase from June but below January's peak of $678.9 million.

2. Ethereum-based collections dominated the market, with CryptoPunks leading at $69.2 million in total value traded, followed by Pudgy Penguins ($55.5 million).

3. The average sale value rose to $113.08, the highest in six months, indicating a trend toward premium NFT purchases despite a 17% drop in unique buyers.

4. Ethereum's NFT sales surged 56% to $275.6 million, while Bitcoin and Polygon saw modest gains, and BNB Chain experienced a 54% drop in sales.

5. The NFT lending market collapsed by 97% from January 2024 to May 2025, with major platforms like DraftKings and GameStop shutting down their NFT services.