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Martı’s Strategic Crypto Investment: Turkish Mobility Giant Allocates 20% Reserves to Bitcoin

2025-07-30 00:04:35

Martı’s Strategic Crypto Investment: Turkish Mobility Giant Allocates 20% Reserves to Bitcoin

Main Idea

Martı, a Turkish mobility super app, has announced a strategic investment of 20% of its cash reserves in cryptocurrencies, starting with Bitcoin, as a long-term store of value and hedge against inflation.

Key Points

1. Martı's founder, Oğuz Alper Öktem, announced the investment via a post on X, emphasizing Bitcoin as a long-term store of value rather than a speculative asset.

2. The move aligns with a broader trend of corporations like MicroStrategy, Tesla, and Square (now Block) incorporating crypto into their treasury strategies.

3. Martı clarified that this investment will not affect its operational budget or expansion plans.

4. The primary risks include market volatility, which could lead to significant fluctuations in the value of Martı's crypto holdings.

5. Martı's decision could serve as a precedent for other companies, signaling growing confidence in digital assets as part of corporate finance strategies.

Description

BitcoinWorld Martı’s Strategic Crypto Investment: Turkish Mobility Giant Allocates 20% Reserves to Bitcoin In a bold move that has captured the attention of both the technology and cryptocurrency sectors, Martı, Turkey’s prominent mobility super app, has announced a groundbreaking decision. The company is set to allocate a significant portion of its cash reserves – specifically 20% – into crypto assets, beginning with Bitcoin. This isn’t just another headline; it’s a powerful statement from a ma...

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