How Bitcoin helped Steak ‘n Shake beat McDonald’s and Domino’s in sales
Main Idea
Steak ‘n Shake's adoption of Bitcoin payments contributed to a 10.7% increase in same-store sales in Q2 2025, outperforming competitors like McDonald’s and Domino’s, while also reducing processing fees by 50%.
Key Points
1. Steak ‘n Shake's same-store sales rose by 10.7% in Q2 2025, surpassing McDonald’s (-7.1%) and Domino’s (+6.1%).
2. Bitcoin payments, introduced in May 2025, reduced processing fees by 50%, benefiting both the company and customers.
3. The company's US store count has declined from 628 in 2018 to 397 in 2025, with Florida remaining its largest market.
4. Bitcoin adoption helped position Steak ‘n Shake as an innovative brand, attracting younger, tech-savvy customers.
5. Despite short-term gains, the company's future growth depends on sustaining momentum from Bitcoin adoption and competing with larger chains.
Description
US fast-food chain Steak ‘n Shake has credited its embrace of Bitcoin for a 10.7% same-store sales increase in the second quarter, outpacing major competitors and bucking broader industry trends. The growth, reported on Friday, was the strongest among America’s top fast-food names in the period, with McDonald’s seeing a 7.1% sales decline and Domino’s posting a 6.1% rise. The company began accepting Bitcoin (BTC) payments on May 16 across its US locations where permitted by law, as well as in Fr...
Latest News
- CYBER token surges 133% after Upbit listing sparks trading frenzy2025-08-12 11:44:39
- SOL price prediction: $180 to $1K potential? Or is Layer Brett the true 140x meme alternative?2025-08-12 11:17:46
- Investors eye 2500% upside in this project as SOL hits $181.57 on transaction surge2025-08-12 08:46:22
- XRP holds support at $3 amid a bearish derivative market: check forecast2025-08-12 08:46:02
- How Bitcoin helped Steak ‘n Shake beat McDonald’s and Domino’s in sales2025-08-12 07:44:14