Here’s why Trump Media stock price is soaring today

Key Points

1. Trump Media (NASDAQ: DJT) surged 8.73% pre-market after announcing its Bitcoin treasury program grew to approximately $2 billion, accounting for two-thirds of its $3 billion in liquid assets.

2. The company allocated $300 million for Bitcoin-linked equity options, which may be converted into spot Bitcoin depending on market conditions.

3. The announcement followed President Trump signing the GENIUS Act, the U.S.'s first comprehensive crypto legislation, boosting market enthusiasm.

4. Finbold Research reported over 15,000 new Bitcoin millionaires were added in the first six months of Trump's presidency, totaling 192,205 by July 20.

5. Trump Media's move signals confidence in Bitcoin's upward momentum and could set a precedent for broader crypto adoption in traditional finance.