Fold and Blackhawk Network Could Expand Bitcoin Accessibility with New Gift Card in U.S. Retail Market
Main Idea
Fold Holdings and Blackhawk Network have launched the Fold Bitcoin Gift Card to simplify Bitcoin adoption by integrating it into the $300 billion U.S. gift card market, making it accessible at over 400,000 retail locations.
Key Points
1. The Fold Bitcoin Gift Card is available at over 400,000 U.S. retail locations as of July 31, 2025.
2. The initiative targets the $300 billion U.S. gift card market to make Bitcoin more accessible to everyday users.
3. The card leverages existing retail payment infrastructure to simplify Bitcoin gifting and purchasing without requiring a crypto wallet.
4. Industry experts believe this could significantly broaden Bitcoin's user base by meeting consumers where they already shop.
5. The partnership with Blackhawk Network is notable for its seamless integration with mainstream retail, unlike previous crypto gift card attempts.
Description
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