Bitprismia

ETH gains ground in corporate treasuries with GameSquare’s $100M pivot

2025-07-09 09:44:13

Main Idea

GameSquare and other public companies are increasing their Ethereum holdings as part of long-term treasury strategies, reflecting growing institutional interest in ETH.

Key Points

1. GameSquare's board approved up to $100 million in ETH for long-term yield opportunities.

2. GameSquare CEO Justin Kenna stated the move aligns with continued ETH accumulation.

3. Bit Digital and SharpLink Gaming are also expanding their Ethereum treasury reserves, with SharpLink becoming the world's second-largest ETH holder after the Ethereum Foundation.

4. GameSquare's stock rose roughly 60% following the announcement, and ETH's price increased by 2.8% in 24 hours and nearly 7% over the week.

5. Ethereum's price was around $2,625 at the time of writing, with analysis suggesting a potential rise to $3,200.

Description

More corporate heavyweights are turning to Ethereum as a treasury reserve asset, and Nasdaq-listed GameSquare is the latest to join in. According to a July 8 press release , the entertainment and technology company has launched an Ethereum ( ETH ) treasury strategy. The company kicked off the move with an $8 million underwritten public offering, with most of the capital set to flow directly into Ethereum yield opportunities. For the long term, GameSquare’s board has approved up to $100 million i...

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