Crypto needs more innovative stories for mainstream adoption: Halcyon co-founder
Main Idea
The article discusses the importance of effective communication in the crypto industry as it becomes mainstream, highlighting efforts to make crypto more accessible and understandable to the public.
Key Points
1. Crypto communication is an underexplored aspect as the industry gains mainstream momentum.
2. Halcyon co-founder Aubrey Strobel emphasizes the need for clear, digestible content to make crypto feel inclusive for the public.
3. Traditional finance faces similar issues with jargon and exclusionary language, which crypto aims to avoid.
4. The article mentions various crypto newsletters and events like Blockworks’ Digital Asset Summit (DAS) that aim to bridge gaps in the digital asset ecosystem.
5. Efforts like Jito’s BAM upgrade and Coinbase’s 'Everything Exchange' initiative reflect the industry's push for broader adoption and regulatory adaptation.
Description
Companies can find new audiences by moving beyond traditional press releases, says Aubrey Strobel
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