Coinbase’s Base App Rebrand Sends a Little-Known Token Soaring 440% Amid SocialFi Boom

Description

Coinbase’s rebrand of its Wallet into the Base App has kicked off a SocialFi surge, sending Zora's (ZORA) activity into overdrive and leading to a massive rally for its token. Zora, which lets users mint tradable tokens tied to individual social posts, saw a dramatic rise in use following the app’s July 16 rebrand. The Base app’s features include posting, chatting and one-tap token minting, integrated with Zora and Farcaster. The result, according to Dune data , were daily Zora token creations j...