California Judge Allows State-Level Lawsuits Against Celebrities Linked to EthereumMax (EMAX) Token to Proceed

Key Points

1. Celebrity promoters include Kim Kardashian, Floyd Mayweather, and Paul Pierce, who promoted EMAX via social media.

2. Investors who purchased EMAX between May and June 2021 may be eligible to join the lawsuits in states like New York, California, and Florida.

3. The case highlights regulatory scrutiny around celebrity endorsements in the crypto space, exemplified by Kim Kardashian's prior SEC settlement for undisclosed EMAX promotion payments.

4. The EMAX token's price surged in 2021 due to celebrity endorsements, leading to volatility and subsequent legal action.