Binance Founder’s Firm Supports New BNB Treasury Company Aiming for US Public Listing
2025-07-10 01:22:08

Main Idea
YZi Labs, the family office of Binance’s Changpeng Zhao, collaborates with 10X Capital to launch The BNB Treasury Company, aiming to provide US investors with regulated access to BNB tokens and enhance institutional crypto investment.
Key Points
1. YZi Labs and 10X Capital formed The BNB Treasury Company to acquire and hold substantial amounts of BNB tokens, with plans for a US exchange listing.
2. David Namdar, former executive at Galaxy Digital and 10X Capital, is appointed CEO of The BNB Treasury Company, leveraging his expertise in crypto and institutional investment.
3. BNB Chain’s ecosystem is one of the largest and most active, but US investors have faced limited access due to regulatory constraints; the new company aims to bridge this gap.
4. The BNB Treasury Company may attract a broader US investor base by offering regulated exposure to BNB, indirectly boosting Binance’s presence in the US market.
5. Industry leaders highlight ecosystem adoption and institutional appeal as key growth drivers for BNB and the broader crypto market.
Description
Binance founder Changpeng Zhao’s family office is backing a new treasury firm designed to provide US investors with direct exposure to BNB through a publicly listed vehicle. The initiative, led
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