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Bakkt sells loyalty business to focus on being ‘pure-play crypto’

2025-07-29 05:51:12

Main Idea

Bakkt Holdings Inc. is selling its loyalty business to focus exclusively on cryptocurrency offerings, including crypto custody, trading, and stablecoin payments infrastructure.

Key Points

1. Bakkt sold its loyalty business to Labrador Holdco, LLC, a subsidiary of Roman DBDR, to become a 'pure-play crypto' company.

2. Bank of America and Webull, two of Bakkt's largest clients, will not renew agreements for loyalty and crypto services, respectively.

3. Bakkt's co-CEO Andy Main stated the move aligns with the company's goal to focus on crypto infrastructure and stablecoin offerings.

4. Bakkt's share price has declined significantly, dropping nearly 5% in Monday trading and 27.8% after-hours, contributing to a 31% slump year-to-date.

5. Preliminary Q2 earnings show a potential 13% revenue increase compared to the previous year, with crypto revenues estimated between $568 million and $569 million.

6. Bakkt announced a $75 million public offering of Class A shares and pre-funded warrants, which could fund Bitcoin purchases.

Description

Bakkt Holdings says it has agreed to sell its loyalty services business in its bid to focus purely on its crypto offerings.

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