Animoca Brands May Expand Bitcoin Treasury Strategy Amid Growing Corporate BTC Adoption Trends
2025-07-12 18:51:36

Main Idea
Animoca Brands has expanded its Bitcoin treasury with a $100M BTC allocation, partnering with DayDayCook to optimize yield, reflecting a growing corporate trend of Bitcoin treasury strategies in 2025.
Key Points
1. In 2025, 268 institutions hold BTC on their balance sheets, with public companies comprising 147 of these holders, highlighting Bitcoin's legitimacy as a corporate reserve asset.
2. Bitcoin treasury companies acquired 159,107 BTC in Q2 2025, valued at over $18.7 billion, marking a 23% quarter-over-quarter increase.
3. Animoca Brands' partnership with DayDayCook exemplifies strategic Bitcoin treasury management, with DayDayCook targeting 5,000 BTC over three years.
4. The Bitcoin treasury trend is seen as an inflation hedge but carries risks during market downturns, as noted by industry leaders like Adam Back of Blockstream.
5. Investors are advised to monitor BTC concentration and market volatility, as these factors will influence the crypto adoption trajectory.
Description
Animoca Brands has joined the expanding cohort of companies adopting Bitcoin treasury strategies, signaling growing institutional confidence in BTC as a corporate asset. The Web3 giant has partnered with DayDayCook
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