Amazon Explores AI Voice Ads Through Alexa+ Conversations
Main Idea
Amazon is exploring the inclusion of ads in conversations with its upgraded AI voice assistant, Alexa+, as part of its strategy to drive revenue.
Key Points
1. Amazon is considering adding ads to interactions with Alexa+, its enhanced AI voice assistant, according to a TechCrunch report.
2. CEO Andy Jassy mentioned that ads could be introduced as people engage more in multi-step conversations with Alexa+.
3. Alexa+ is currently free for Amazon Prime members, who pay $14.99 per month, with a separate subscription option at $20 per month that may include an ad-free version.
4. Advertising within Alexa has been limited so far, but this move signals a potential expansion of ad integration.
5. The exploration of voice ads aligns with Amazon's broader strategy to monetize its AI voice assistant more effectively.
Description
Amazon is exploring the idea of including ads in conversations with Alexa+ , its upgraded artificial intelligence (AI) voice assistant.
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