AI Simulation: Blok’s Breakthrough in Predictive App Testing

Key Points

1. Blok was founded in 2024 by Tom Charman and Olivia Higgs and has raised $7.5 million across two funding rounds, with investments from notable firms and individuals associated with major tech companies.

2. Unlike traditional tools like Optimizely and Amplitude, Blok offers a predictive layer of testing, allowing teams to simulate user behavior before coding begins.

3. Blok's AI simulation helps prevent feature bloat and improves app usability by providing data-driven insights early in the development process.

4. The company is initially focusing on critical sectors like finance and healthcare, where thorough testing is essential to avoid costly errors.

5. Blok operates on a SaaS model and plans to expand access to its platform, aiming to transform app testing and product development through AI innovation.