Addressable Launches User Radar to Enhance Web3 Marketing
Main Idea
Addressable has launched User Radar, a Web3 marketing tool designed to enhance user behavior analysis and retargeting efforts for high-value users by integrating on-site behavior with public wallet transactions.
Key Points
1. User Radar is a unified user behavior tool aimed at optimizing marketing efforts towards high-value users in the Web3 space.
2. The tool supports multi-ad network retargeting, enabling users acquired on platforms like X to receive programmatic ads on crypto-aware platforms.
3. User Radar automatically identifies wallet-enabled visitors and merges their on-site behavior with public wallet transactions to segment high-value users.
4. Tomer Sharoni, Co-Founder and CEO of Addressable, highlighted that User Radar helps marketers create impactful campaigns by leveraging detailed user insights.
Description
Addressable, a Web3 marketing platform, has announced the launch of User Radar, a unified dashboard designed to enhance marketing campaigns by providing insights into user behavior. This new tool, accessible via the Addressable dashboard, analyzes both onchain and offchain activity, transforming anonymous website traffic into actionable leads. User Radar tracks aggregated wallet balances across seven
Latest News
- XRP Price Watch: Technical Indicators Signal Accumulation Phase2025-08-13 15:19:41
- Solana Leads Altcoin Rally as Crypto Market Cap Reaches Record High2025-08-13 14:16:51
- Trump’s ABTC Makes Major Bitcoin Buy Ahead of Nasdaq Listing2025-08-13 13:33:08
- ETH Surges to $4,700, Nearing All-Time High Amid Bitmine’s $20B Plan2025-08-13 12:31:41
- Best MPC Wallets in August 2025: Secure, Smart & Self-Custodial Options Compared2025-08-13 10:07:18