Leading blockchain projects Nexus, Common, and Try Your Best (TYB) are pioneering a new generation of sophisticated incentive programs, moving beyond simple token giveaways to foster deep user and developer engagement. Supported by significant venture funding and advanced technologies, these initiatives aim to build sustainable communities and long-term retention.
Nexus, a Layer 1 blockchain leveraging zkVM technology, is currently engaging its community through the ‘NEX’ points system during its Testnet III. Participants earn points based on their activity, with a distribution scheduled for the near future.
Common integrates blockchain rewards directly into social networking experiences via its ‘Aura’ points system. The platform incentivizes specific on-chain actions and governance participation, backed by prominent investors including DragonFly Capital and Coinbase Ventures.
Leveraging the Avalanche network, Try Your Best (TYB) enables its community to earn TYB coins by completing brand engagement quests on its commerce platform. This approach is underpinned by investment from firms like Coinbase Ventures and Strobe Ventures.
Collectively, these projects signal a significant shift towards complex incentive models that leverage blockchain’s capabilities, focusing on tangible user contributions and activities to drive ecosystem growth and loyalty.