Leading Mexican real estate developer Grupo Murano has announced a $1 billion investment in Bitcoin, positioning the cryptocurrency as a core component of its strategic asset allocation.
The landmark commitment represents one of Mexico’s largest known corporate Bitcoin acquisitions to date, underscoring growing institutional adoption within traditional sectors.
Grupo Murano’s treasury strategy now formally incorporates Bitcoin as a long-term holding, signaling confidence in digital assets as fundamental portfolio components beyond speculative instruments.
This allocation highlights accelerating cryptocurrency integration into mainstream corporate finance frameworks, with real estate enterprises acknowledging Bitcoin’s strategic value proposition.