Brazilian technology company Méliuz SA has significantly bolstered its Bitcoin reserves, acquiring an additional 275.43 Bitcoin.
The purchase was executed at an average price of $103,864 per coin, increasing the company’s total Bitcoin holdings to 595.67 BTC. The average cost basis for Méliuz’s entire Bitcoin treasury now stands at $102,703.
This strategic investment underscores Bitcoin’s growing appeal to corporations seeking treasury diversification. Méliuz views Bitcoin as a potential hedge against inflation and currency devaluation, despite acknowledging the asset’s inherent volatility.
The move positions Méliuz as a pioneer in Brazil’s developing cryptocurrency market and could encourage other corporations within the region to explore similar treasury strategies.
Key factors driving corporate adoption highlighted by the investment include Bitcoin’s historically low correlation with traditional asset classes and its perceived long-term growth potential.
The broader market context includes ongoing Bitcoin price fluctuations influenced by geopolitical tensions and continued institutional accumulation, exemplified by MicroStrategy’s persistent Bitcoin acquisition strategy.