Brazilian fintech leader Méliuz SA has purchased approximately 596 Bitcoin (BTC) valued at $28.6 million, establishing a new standard for corporate cryptocurrency adoption in Latin America. The acquisition, managed by major investment bank BTG Pactual, forms part of Méliuz’s strategic asset diversification initiative to strengthen its competitive position in Brazil’s digital asset market.
The transaction was funded through a $32 million share offering priced at a 5% discount to market value. BTG Pactual’s involvement as the managing institution has reinforced market confidence in Méliuz’s financial strategy. This corporate Bitcoin purchase aligns with global trends of institutional cryptocurrency adoption while positioning Méliuz as a potential benchmark for other Latin American enterprises.
Méliuz’s acquisition reflects its ongoing transformation from cashback services toward becoming a comprehensive digital financial platform. The company views Bitcoin as both an inflation hedge and long-term store of value. Industry analysts suggest this strategic move could catalyze similar treasury approaches among Latin American corporations, potentially reshaping the region’s cryptocurrency ecosystem through increased institutional participation.