Brazilian fintech company Méliuz has positioned itself as Latin America’s leading corporate Bitcoin holder after a strategic $28.6 million investment in the cryptocurrency. The acquisition of approximately 600 BTC at an average price of $103,864 per coin represents a transformative shift toward a Bitcoin-first business model aimed at combating currency volatility and inflation risks across the region.
The purchase was financed through the issuance of new company shares, signaling Méliuz’s confidence in Bitcoin’s role as an economic stability hedge. This radical repositioning marks Méliuz’s evolution from its origins as a cashback and discount platform to a cryptocurrency-focused enterprise, aligning with broader corporate Bitcoin adoption trends.
Market analysts warn that the bold strategy carries significant volatility risks, citing a recent 24% stock decline observed at another firm following a similar cryptocurrency pivot. While Méliuz’s move could accelerate corporate Bitcoin adoption throughout Latin America, industry observers note persistent challenges around regulatory scrutiny and corporate governance standards for crypto-asset holdings.