Mastercard has announced a strategic partnership with blockchain oracle provider Chainlink aimed at enabling billions of users to purchase cryptocurrencies directly on-chain.
The collaboration leverages Web3 integrations with partners Shift4 Payments and ZeroHash to streamline fiat-to-crypto conversions while enhancing liquidity. The initiative seeks to reduce entry barriers for Web3 newcomers through Swapper Finance’s simplified interface and seamless DeFi ecosystem integration.
This move aligns with Mastercard’s stated objective to have 30% of its services support cryptocurrencies. Previous groundwork includes collaborations such as Kraken’s self-custody solutions. Concurrently, Visa is expanding its crypto capabilities through partnerships with Coinbase and its proprietary Web3 digital asset platform.
By tackling persistent fiat-to-crypto conversion challenges, the Mastercard-Chainlink alliance promises to accelerate mainstream adoption through improved accessibility and trusted institutional pathways.