Publicly traded fitness company Interactive Strength has announced a strategic plan to invest up to $500 million in Fetch.ai (FET) tokens over the next year. This significant allocation marks a deliberate shift from traditional corporate Bitcoin holdings towards integrating artificial intelligence technology directly into its product ecosystem.
The initial phase involves a $55 million investment in FET tokens. The company intends to leverage Fetch.ai’s decentralized AI platform to enhance its fitness equipment and digital training offerings, emphasizing the utility of the tokens for product development rather than speculative investment.
CEO Trent Ward clarified that the investment is exclusively focused on FET tokens, as they are essential for accessing and utilizing the Fetch.ai platform’s capabilities. This approach contrasts sharply with typical corporate strategies centered on Bitcoin as a treasury reserve asset.
Interactive Strength will implement a phased acquisition strategy for the tokens, potentially including future stock allotments to facilitate direct market purchases. The company noted that evolving U.S. regulatory frameworks support this strategic direction.
The decision to invest heavily in FET was significantly influenced by Fetch.ai’s underlying technology and the practical AI applications demonstrated following Interactive Strength’s acquisition of SportsTech.