GameStop CEO Ryan Cohen has unfollowed cryptocurrency-related social media accounts, raising industry questions about the company’s long-term commitment to Bitcoin despite holding substantial digital asset reserves.
The retailer currently maintains $500 million in Bitcoin assets alongside over $8.5 billion in cash reserves, representing significant treasury allocation within its $10 billion market valuation. This follows GameStop’s March 2025 board authorization to incorporate Bitcoin into its balance sheet, a move influenced by Cohen’s public engagement with cryptocurrency.
After acquiring 4,710 Bitcoin worth approximately $513 million in May 2025, the company has halted further purchases based on current disclosures. The CEO’s recent social media activity has ignited investor speculation regarding potential strategic shifts, disappointing portions of the Bitcoin community that anticipated ongoing corporate adoption.
Market observers continue monitoring whether this signals a reevaluation of GameStop’s cryptocurrency approach despite its existing major Bitcoin position.