Fold has partnered with payments giant Blackhawk Network to expand access to Bitcoin gift cards across more than 400,000 U.S. retail stores and e-commerce platforms. This collaboration targets the $300 billion domestic gift card market, significantly lowering entry barriers for new cryptocurrency users.
The Bitcoin Gift Card initiative eliminates technical complexities, enabling consumers to purchase and gift Bitcoin without prior crypto knowledge through familiar retail channels. Fold’s solution leverages Blackhawk’s extensive retail distribution footprint to drive mainstream Bitcoin adoption.
This expansion follows Fold’s transition to public markets in February, when it began trading on Nasdaq under the FLD ticker after completing a $365 million SPAC merger. The partnership emerges amid reports that Blackhawk Network is in acquisition discussions with private equity firm GTCR, signaling potential market consolidation.
The infrastructure allows both novice and experienced users to seamlessly participate in Bitcoin gifting, positioning cryptocurrency as accessible everyday financial instruments through trusted retail networks.