Fold Holdings has partnered with payment processing leader Blackhawk Network to launch the Fold Bitcoin Gift Card, directly integrating cryptocurrency into the expansive $300 billion U.S. gift card market. The product is now accessible at over 400,000 physical retail locations nationwide, offering consumers a familiar entry point to Bitcoin without requiring cryptocurrency wallets or technical expertise.
By leveraging established retail payment infrastructure, the initiative simplifies Bitcoin acquisition and gifting—users purchase gift cards like traditional offerings and redeem them for Bitcoin through Fold’s platform. This approach deliberately bypasses common adoption barriers by meeting consumers at existing shopping destinations.
Industry experts suggest the partnership could significantly broaden Bitcoin’s user base, contrasting with earlier unsuccessful crypto gift card ventures through Blackhawk’s seamless retail integration. The collaboration targets everyday financial behaviors to position Bitcoin as a practical asset within conventional commerce.