Donald Trump Jr. has invested over $4 million in Thumzup Media Corp., acquiring 350,000 shares of the company upon his investment adviser’s recommendation. The move signals the Trump family’s deepening engagement with cryptocurrency ventures, leveraging Thumzup’s aggressive Bitcoin-centric financial strategy.
Thumzup Media, despite reporting a $2.2 million net loss against minimal revenue in its recent quarterly filing, allocates up to 90% of surplus cash reserves to Bitcoin. This approach has resulted in the company holding over 19 BTC as part of its treasury reserves, underscoring its commitment to the digital asset.
The investment follows a pattern of Trump family involvement in cryptocurrency. Eric Trump recently joined Japanese investment firm Metaplanet’s advisory board to advance its Bitcoin strategy, while Trump Media & Technology Group has also engaged in cryptocurrency-related initiatives.
Thumzup has further integrated its Bitcoin focus into operations by enabling Bitcoin payments within its Associate Salesperson Program. The company’s amended SEC filing, highlighting this strategic direction, reflects growing institutional interest in crypto-backed business models even amid operational challenges.
This acquisition positions Donald Trump Jr. as a key investor in a firm betting heavily on Bitcoin adoption, illustrating how cryptocurrency strategies increasingly attract high-profile capital despite volatile market conditions.