DDC Enterprise Limited, a publicly traded company on NYSE American, has secured $528 million through private equity financing from investors including Anson Funds, Animoca Brands, and Kenetic Capital. The funding supports the company’s initiative to acquire 5,000 Bitcoin over a three-year period, expanding its existing cryptocurrency holdings.
The firm currently holds 138 Bitcoin purchased below current market valuation. DDC Enterprise maintains the Bitcoin accumulation strategy operates alongside its core business operations, which include the flagship brand DayDayCook.
This move aligns with growing corporate adoption of Bitcoin treasury reserves, exemplified by companies like MicroStrategy. Despite the strategic announcement, DDC’s stock experienced slight downward movement, trading at $10.59 amid a nearly 3% 24-hour decline.