NYSE-listed Asian food conglomerate DDC Enterprise Limited has signed a non-binding memorandum of understanding with blockchain leader Animoca Brands, forming a $100 million partnership to strengthen Bitcoin utility and yield opportunities. The collaboration targets optimization of Bitcoin assets amid rising corporate cryptocurrency adoption.
The partnership framework includes establishing a Bitcoin Visionary Council, featuring Animoca Brands chairman Yat Siu, to oversee strategic asset management procedures and risk mitigation protocols. This governance body will spearhead initiatives to maximize returns on Bitcoin holdings during volatile market cycles.
The alliance emerges as corporate Bitcoin reserves surge dramatically. Public companies collectively added 131,000 BTC during the second quarter of 2025—an 18% increase—bringing total corporate holdings to over 847,000 BTC globally. Simultaneously, Bitcoin’s price recently topped $118,000, fueled partly by spot Bitcoin ETF holdings increasing by 111,000 BTC (8%) during the same period.
This collaboration marks a significant step in Bitcoin’s corporate adoption evolution, emphasizing yield optimization strategies within treasury management frameworks. The initiative highlights institutional efforts to leverage cryptocurrency assets proactively while navigating market unpredictability.