Worldcoin has officially launched its biometric identity verification project in London, utilizing its proprietary Orb technology. The initiative marks a significant expansion within the UK, with plans to extend operations to Manchester and Glasgow.
Co-founded by OpenAI CEO Sam Altman, the project aims to establish secure, decentralized identity frameworks. Its primary goal is to combat the rising threat of AI-generated fraud and deepfakes, targeting applications in sectors like finance and public services.
Privacy advocates have raised concerns regarding the collection of biometric data. They emphasize the critical need for Worldcoin to ensure strict compliance with UK data protection regulations, including the General Data Protection Regulation (GDPR).
The project’s native token, WLD, currently trades near $1.10, reflecting a market capitalization of approximately $1.76 billion. While the token has seen a notable 55% price increase over the past two months, trading volume has shown signs of decline.
Worldcoin’s long-term success is widely viewed as contingent on its ability to effectively balance technological innovation with robust privacy safeguards and adherence to evolving regulatory requirements. The UK rollout is positioned as a potential global precedent for biometric verification systems.